The short answer
- MakeUGC is an AI video ad studio built around talking AI actors, product-in-hand shots and ad remakes, with a library of video and image models and an API on every plan.
- Plans are $29 (Starter), $39 (Growth) and $79 (Pro) a month billed yearly, with 500, 1,000 and 2,000 to 5,000 credits a month. Any plan can be started for $1.
- Credits refresh monthly and do not roll over, and cost depends on model, duration and resolution.
- It makes the video. For finished ads from a brief plus campaign management, see Director by Sprites.
Prices as listed on MakeUGC's pricing page on November 9, 2026.
What MakeUGC is
MakeUGC is a browser studio for AI video ads. It started with AI actors reading a script to camera, the format behind most UGC-style ads, and now sells the wider set: talking actors, product-in-hand shots, custom AI avatars of yourself, ad remakes, motion control, a video editor, image ads and an API. MakeUGC's homepage claims it is trusted by 10,000+ companies and says the studio renders in about two minutes, though that is a vendor claim rather than a measurement.
The workflow it describes is three steps: pick an actor, a model or a prompt; write or paste the ad script (or let it write one from your product page); then generate, edit captions, music and B-roll, and export in HD, 2K or 4K. Batch mode makes 10 variations at once.
What you get
- Talking Actors: 300+ AI actors on Starter, 500+ on Growth, 1,000+ on Pro, with 50+ languages and lip-sync.
- Product in Hand: actors hold your product on camera.
- Custom AI Avatar and voice cloning: clone yourself from a short clip. Starter includes 0 custom avatars, Growth 1, Pro 3.
- Ad Remake and Content Library: browse proven formats by niche and rebuild one with your product.
- Motion Control and Gestures: transfer a performance or direct body language.
- Model library: Gemini Omni Flash 1.1, Grok Imagine 1.5, Seedance 2.5 and 2.0, Veo 3.1, Kling 4.0, MiniMax, Wan 3.0 and Pixverse v5.5 for video; Nano Banana Pro and 2, GPT Image 2, Seedream v5 Pro, Flux 2 Pro, Recraft v3, Imagen 4 and Wan 2.6 Image for images.
- AI Flows: a node-based canvas chaining prompts, actors and models.
- API and MCP: included on every plan, drawing from the same credit balance.
MakeUGC pricing
Prices as listed on MakeUGC's pricing page on November 9, 2026. The page shows the annual price per month by default; paying monthly costs more, quarterly saves up to 31% and annual up to 51% versus monthly. Every plan can be started for $1, and the checkout shows the trial length and the renewal amount.
| Starter | Growth | Pro | |
|---|---|---|---|
| Price (billed yearly) | $29 a month | $39 a month | $79 a month |
| Credits a month | 500 | 1,000 | 2,000 to 5,000 |
| Parallel jobs | 1 video, 1 image | 10 videos, 10 images | Unlimited |
| Export quality | 480p, 720p | HD, 2K, 4K | HD, 2K, 4K |
| AI actors | 300+ | 500+ | 1,000+ |
| Custom avatars | 0 | 1 | 3 |
| Premium models | 15+ | 50+ | All |
| Seats included | 0 | 3 | 5 |
| Promo credits | None | 200 | 500 extra |
| Support | Email, chat | Priority chat |
Enterprise is custom: more credits, a dedicated strategist, approval workflows and an optional managed service in which MakeUGC runs production for you.
How credits behave
MakeUGC's FAQ says each generation costs credits based on its model, duration and resolution, that credits are shared across the studio and API, refresh monthly and do not roll over. The page does not publish a single credits-per-video figure, so the cost of one ad depends on the model you pick. A 30 second 4K Veo clip and a 10 second 720p talking actor will not cost the same. Run your first week as a test and read the balance, rather than assuming 1,000 credits means 1,000 clips.
What MakeUGC is good at
- The UGC format. The talking-actor and product-in-hand tools are built for exactly the creator-to-camera ad that dominates TikTok and Reels.
- Breadth for the price. Starting at $29 a month on yearly billing, you reach video and image models that would otherwise be several subscriptions.
- Fast iteration. Batch mode and the content library are made for testing many hooks against each other.
- Languages. 50+ languages with native-sounding voices makes localised variants cheap.
Where it is weaker
- Starter is thin. One video at a time, 480p and 720p only, and no custom avatars. Most teams will land on Growth.
- No rollover. Unused credits expire each month.
- It makes the video, not the strategy. Nothing in the studio tells you which hook to test, which audience to target or whether the ad earned its spend.
- The model underneath sets the ceiling. Brand text and product labels are a weakness of every video model; see the video generator ranking for which models hold a label and which do not.
- Shared faces. Library actors are available to every customer, so another advertiser can use the same face. A custom avatar or a real creator separates your ad.
MakeUGC vs the alternatives
| Tool | Strength | Read more |
|---|---|---|
| MakeUGC | Actor-led UGC ads plus a model library, API included | This review |
| Topview | Agent and canvas, reference video recreation, team credits | Topview AI review |
| Arcads | Actor-based UGC video ads | Arcads alternatives |
| HeyGen | Avatar video, presenters and translation | Sprites vs HeyGen |
| Creatify | URL to video ads | Sprites vs Creatify |
For a deeper look at AI-presented ads as a format, see AI UGC ads and the AI influencer guide.
Verdict
MakeUGC is a strong pick for a brand that wants to produce and test talking-actor ads at volume, on Growth or Pro. It is a poor pick if you need a campaign to run itself, or if your ads depend on a human face your customers will recognise. Start with the $1 trial, make five ads across three hooks, and judge by which one a stranger would not clock as AI.
Where Sprites fits
MakeUGC stops at the export. Sprites is the part after it: Director, the video ads add-on, returns finished video ads from a brief, and Sprites makes image ads and copy in chat, researches competitors' ads and runs your Google and Meta accounts with every change held for your approval. Plans are on the pricing page, starting with a 7-day trial for $1.
Frequently asked questions
What is MakeUGC?
MakeUGC is a browser studio for AI video ads. It offers talking AI actors, product-in-hand shots, custom avatars, ad remakes, a video editor, image ads and an API, and it carries models from Google, ByteDance, xAI and others on one credit balance.
How much does MakeUGC cost?
As listed on MakeUGC's pricing page on November 9, 2026, Starter is $29 a month, Growth $39 and Pro $79, all billed yearly. Credits are 500, 1,000 and 2,000 to 5,000 a month. Enterprise is custom. Quarterly and monthly billing cost more per month.
Does MakeUGC have a trial?
Yes. Every plan can be started for $1. The checkout shows the trial duration and the renewal amount, and the plan renews at its full price unless you cancel from your account.
Do MakeUGC credits roll over?
No. MakeUGC says credits are shared across the studio and API, refresh monthly and do not roll over. Each generation costs credits based on its model, duration and resolution.
Which AI models does MakeUGC include?
Its list includes Seedance 2.5 and 2.0, Veo 3.1, Kling 4.0, Grok Imagine 1.5, Gemini Omni Flash 1.1, MiniMax, Wan 3.0 and Pixverse v5.5 for video, plus Nano Banana Pro, Nano Banana 2, GPT Image 2 and Flux 2 Pro for images. Availability varies by plan.
What is a good alternative to MakeUGC?
Topview if you want an agent and canvas with reference video recreation, Arcads or HeyGen for avatar-led video, and Director from Sprites if you want finished video ads returned from a brief rather than a studio to operate.