Ads HeyGen has run
Presenter ads this has to beat
The short answer
What a buyer should know
- Creator is $29 a month ($24 yearly) for 600 credits. Pro starts at $49. Business is $149 plus $20 a seat.
- A 30-second avatar is about $0.75 to $1.16. Add one Veo 3 clip and it is about $5.50.
- The free plan is watermarked and personal-only. Paid plans are marketed for commercial use.
- A talking head is this product. Synthesia is the same idea built for training, not for paid-social tests.
Price per finished ad
HeyGen looks cheap until the b-roll. The avatar talking is a dollar. A generated clip behind them is most of the $5.50. Custom avatars and digital twins are paid add-ons, and only Business can buy credit top-ups. The working is on HeyGen pricing.
Budget the b-roll, not the avatar. The presenter is the cheap part. The generated scene behind them is not.
Features
| Feature | HeyGen | Sprites |
|---|---|---|
| Static image ads | Not the product | Copy, headlines and image concepts |
| Video ads | A talking presenter, plus translation | Not a video studio. It launches video you already have |
| Avatars | Yes. Photo avatar, digital twin, translation | No avatar studio |
| URL to video | Not the product. Creatify owns that workflow | Not a paste-a-link video tool |
| Ad scripts | You bring the script | Writes the copy and the headlines |
| Talking head | This is the product, not a separate tool | No presenter studio |
| Meta, Google, LinkedIn, TikTok | You export and launch yourself | Meta, Google, LinkedIn, TikTok, after approval |
| Who runs the account | You do | Sprites runs the account. You approve |
The category page, including Synthesia for training video, is the AI avatar generator.
What using each one is like
- HeyGen: write a script, pick an avatar or a twin, pick a language if you are translating.
- Render. Free renders are watermarked. Paid renders are the ones you can put in an ad.
- Download. The campaign is still yours.
- Sprites never renders the avatar. If you already have the video and the right to run it, Sprites can launch it after you approve.
The other tool's product screen is not shown here. We do not have a capture of it, and a Sprites screenshot with their name on it would be a fake.
What follows is the Sprites research step: the account and the offer, before any creative is generated.
Reviews
On Trustpilot, read October 2, 2026, HeyGen was 4.0 from 4,035 reviews. That is the largest sample of the three video tools on this bench.
Sprites reviews are on reviews.
4.0 from 4,035 reviews is a reason to trust the product exists and works. It does not mean the video will be a good ad. The script is still yours.