HeyGen plans and prices
From $29/mo. Per minute of avatar video: 4 to 7 credits on Avatar III, 16 to 31 on Avatar IV, 48 on Avatar V; 90 credits per Veo 3 clip.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 3 videos a month, 1 minute max, watermarked |
| Creator | $29/mo ($24/mo yearly) | 600 credits a month, 1080p |
| Pro | From $49/mo | 1,000 credits a month and up, 4K |
| Business | $149/mo + $20/seat | 1,500 credits a month, top-ups |
| Enterprise | Custom | Custom credits and commercial terms |
What one finished ad costs on HeyGen
About $0.75-$5.50 for a 30-second ad, before re-rolls.
Creator's 600 credits for $29 is about $0.048 a credit. 30 seconds of Avatar IV is about 15.5 credits, $0.75; Avatar V is 24 credits, $1.16. Add one Veo 3 b-roll clip at 90 credits and it is about $5.50.
Can you use HeyGen videos in ads?
Paid plans remove the watermark and HeyGen markets them for commercial use; the free plan is watermarked. Enterprise has its own commercial terms.
HeyGen is the cheapest way to put a talking presenter on screen, and the best of these at translation and digital twins. It is a presenter, not a creator: the script, the hook and the edit are still yours.
HeyGen compared with the alternatives
Per finished 30-second ad: $0.75-$5.50 here, $1.60-$12 across the other AI tools, $99-$220 for a creator video with paid rights.
| Route | Per finished ad | What you still do |
|---|---|---|
| HeyGen | $0.75-$5.50 | Script, prompt, re-roll, edit, launch |
| Creatify | $3.30-$3.90 | Script, prompt, re-roll, edit, launch |
| Runway | $2.30-$8.60 | Script, prompt, re-roll, edit, launch |
| Higgsfield | $9-$11 | Script, prompt, re-roll, edit, launch |
| Kling | $2-$4.80 | Script, prompt, re-roll, edit, launch |
| Veo | $1.60-$12 | Script, prompt, re-roll, edit, launch |
| Billo (creator video) | $99 | Brief, review, edit, launch |
| Insense (creator video) | $120-$220 | Brief, review, edit, launch |
| Director by Sprites | Not published | You pick the winners. Sprites ships the campaigns. |
HeyGen reviews and alternatives
Which tool fits an ad workflow, beyond the plan price.
Pricing for other tools
HeyGen pricing: questions
How much is HeyGen a month?
Creator is $29 a month, or $24 billed yearly, with 600 credits. Pro starts at $49 for 1,000 credits. Business is $149 a month plus $20 a seat. Free gives 3 watermarked videos a month.
How many credits does a HeyGen video use?
It depends on the avatar engine: 4 to 7 credits a minute on Avatar III, 16 to 31 on Avatar IV and 48 on Avatar V. A generated Veo 3 clip is 90 credits on its own.
Can I use HeyGen videos in ads?
Paid plans remove the watermark and HeyGen markets them for commercial use.
Do HeyGen credits roll over?
Monthly plans carry unused credits one extra cycle; yearly plans keep them until renewal. All credits are lost if you cancel.
Want finished ads, not credits?
Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.