What to use instead of Sora
Per finished 30-second ad: $0.75-$12 across the live AI tools, $99-$220 for a creator video with paid rights.
| Route | Per finished ad | What you still do |
|---|---|---|
| Creatify | $3.30-$3.90 | Script, prompt, re-roll, edit, launch |
| HeyGen | $0.75-$5.50 | Script, prompt, re-roll, edit, launch |
| Runway | $2.30-$8.60 | Script, prompt, re-roll, edit, launch |
| Higgsfield | $9-$11 | Script, prompt, re-roll, edit, launch |
| Kling | $2-$4.80 | Script, prompt, re-roll, edit, launch |
| Veo | $1.60-$12 | Script, prompt, re-roll, edit, launch |
| Billo (creator video) | $99 | Brief, review, edit, launch |
| Insense (creator video) | $120-$220 | Brief, review, edit, launch |
| Director by Sprites | Not published | You pick the winners. Sprites ships the campaigns. |
AI video tools compared
Which tool fits an ad workflow, beyond the plan price.
Pricing for other tools
Sora pricing: questions
Is Sora still available?
No. OpenAI closed the Sora app and removed the Sora 2 and Sora 2 Pro video API on September 24, 2026.
How much did Sora 2 cost?
It no longer matters for a budget: there is nothing left to buy. Compare the live alternatives instead, from under $1 to about $12 per finished 30-second ad.
What replaced Sora for video ads?
Google's Veo is the closest, then Kling and Runway for generated scenes, and HeyGen, Arcads or Creatify for a person talking to camera.
Want finished ads, not credits?
Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.