Video ad tools compared

Sprites vs Creatify

Creatify figures from its pricing page, October 2, 2026.

The 30-second verdict

Creatify is the URL-to-video tool: paste a product page, get a templated avatar ad, from $39 a month, about $3.30 to $3.90 per 30-second ad. It exports a file. Sprites does not make that video. It launches approved ads on Meta, Google, LinkedIn and TikTok. Use Creatify for the clip. Use Sprites when the clip has to become a campaign.

What you pay, and what you get

DimensionCreatifySprites
Starting priceFrom $39/mo (Starter, 100 credits)$66/mo billed yearly, or $99 month to month
Cost per finished 30s adAbout $3.30 to $3.90 (10 credits)Not sold per finished ad
Free plan10 credits a month, about 2 videos, watermarkedNo free plan. A 7-day trial is $1
WatermarkFree plan onlyNot a watermarked export tool
Credits expiryExpire after two months. Lost if you cancelMonthly credits on the plan. Current amounts are on the pricing page
Commercial rightsCreatify says you own your creatives and can use them in any channelYou approve every change before it reaches an ad account
Launch vs exportExports a file. You launch itLaunches on Meta, Google, LinkedIn and TikTok after you approve

Ads Creatify has run

From Creatify's ads in our library. The thumbnail is theirs. The link stays on this site.

Video ads this has to beat

Long-running video ads. A URL-to-video export has to look like a product ad someone kept spending on.

The short answer

What a buyer should know

  • Starter is $39 a month for 100 credits. Pro is $99 a month for 300.
  • A video ad costs 5 credits per 15 seconds, so a 30-second ad is 10 credits: $3.90 on Starter, $3.30 on Pro.
  • The free plan is watermarked. Paid plans are not, and Creatify says you own the creatives.
  • Credits expire after two months and are lost if you cancel.

You own all of your creatives, even after your plan ends.

Creatify Help Center, read October 2, 2026

Price per finished ad

Creatify is cheap per video and metered. Ten credits a month on the free plan is about two watermarked videos. A working account is the $39 plan, and revisions below Pro cost extra credits. The full ladder is on Creatify pricing.

Sprites is not priced per video, because it is not the tool that renders the video. $66 a month billed yearly is the plan, and the plan includes the launch.

Pay Creatify for the file. Pay Sprites for the campaign. They are not substitutes, and a comparison that pretends they are will pick the wrong one.

Features

FeatureCreatifySprites
Static image adsNot the productCopy, headlines and image concepts
Video adsYes. Templates and stock avatarsNot a video studio. It launches video you already have
AvatarsStock AI avatarsNo avatar studio
URL to videoYes. Product URL in, video outNot a paste-a-link video tool
Ad scriptsGenerated with the videoWrites the copy and the headlines
Meta, Google, LinkedIn, TikTokYou export and launch yourselfMeta, Google, LinkedIn, TikTok, after approval
Who runs the accountYou doSprites runs the account. You approve

What using each one is like

  1. Creatify: paste a product URL. The tool reads the title, the price and the photos.
  2. Pick an avatar and a template. A thin product page produces a thin ad.
  3. Download the file. The campaign is still yours to build.
  4. Sprites: approve the creative, and it launches. The product-video examples, which are the bar a generated clip has to clear, are on product video ads.
Sprites generating several ad image variants from one product
Sprites, generating image variants. This is the Sprites screen.
Sprites showing which ad creatives are working
Sprites, reading which creatives are working after launch.
Sprites research before an ad is written

The other tool's product screen is not shown here. We do not have a capture of it, and a Sprites screenshot with their name on it would be a fake.

What follows is the Sprites research step: the account and the offer, before any creative is generated.

The walkthrough of the paste-a-link step is on URL to video.

Reviews

On Trustpilot, read October 2, 2026, Creatify was 3.8 from 834 reviews. That is a public rating, named here and not linked.

Sprites reviews are on reviews.

3.8 from 834 reviews is a real sample. It is not a reason to skip the credit expiry: credits die after two months, and on cancellation.

Frequently asked questions

How much does Creatify cost?

Starter is $39 a month for 100 credits. A 30-second avatar ad is 10 credits, about $3.90 on Starter and $3.30 on the $99 Pro plan. Figures from Creatify’s pricing page on October 2, 2026.

Does Creatify have a free plan?

Yes. 10 credits a month, about two videos, and those exports are watermarked. Paid plans remove the watermark, and Creatify says you own the creatives.

Does Creatify launch the ad?

No. It returns a video file. Putting that file into Meta, Google, LinkedIn or TikTok is a separate job. Sprites does that launch after you approve.

Want the ads launched, not just exported?

Sprites writes the copy and the image concepts, then launches on Meta, Google, LinkedIn or TikTok after you approve. Plans start at $66 a month billed yearly.

Creatify pricing, worked out

Where Sprites fits

Sprites is an AI marketing agent: it reads your Meta, Google and LinkedIn ad accounts, proposes each change and makes it once you approve it. The research side is free. The Sprites ads library shows the live creative of named brands with run dates and destinations, including Creatify’s own ads, and the Meta, Google and LinkedIn ads libraries slice the same creative by platform.

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