The short answer
- Pick Opteo if you run Google Ads only and want ranked, one-click recommendations. It starts at $129 a month.
- Pick Optmyzr if you need Microsoft, Amazon or social too, or want rules and deep Shopping tools. It starts at $209 a month billed annually.
- Opteo is simpler and cheaper for small books. Optmyzr is deeper and catches up on price for large agencies.
- Both assume a PPC person does the deciding. If you do not have one, an AI agent fits better.
Plans and prices as listed on Opteo's and Optmyzr's pricing pages on November 9, 2026.
Opteo vs Optmyzr side by side
Both tools sit on top of Google Ads and make a PPC manager faster. They differ in how much they ask of that manager. Opteo, based in London, scans accounts for statistically significant patterns and hands you a ranked list of Improvements to push live. Optmyzr, founded by former Google AdWords team members, gives you dozens of tools and a Rule Engine and expects you to choose.
| Opteo | Optmyzr | |
|---|---|---|
| Entry price | $129/mo (Basic) | $209/mo billed annually, $299 monthly (Essentials) |
| Price set by | Plan limits on accounts and monthly spend | Monthly ad spend tier and plan |
| Plans | Basic, Professional, Agency, Enterprise | Essentials, Premium, Enterprise |
| Ad platforms | Google Ads | Google, Microsoft, Amazon, Meta, LinkedIn, Yahoo! Japan |
| Approach | Ranked Improvements you review and push live in seconds | A toolkit of optimizations, audits, rules and reports you run |
| Automation | Recommendations, budget tracking and alerts | Rule Engine on a schedule, Blueprints, one-click optimizations |
| Shopping | Manage Shopping Ads improvements | Feed audits; retail campaign management on Premium |
| Data refresh | Every 24 hours on Basic, 12 on Professional and Agency, 6 on Enterprise | Real-time |
| AI assistant | Not part of the product pages | Sidekick on every plan; MCP for Claude and ChatGPT on Premium |
| Alerts | Google Ads alerts, Slack | KPI alerts, Slack, Microsoft Teams |
| Reports | Branded Google Ads reports, Opteo Scorecard | Reports and dashboards, cross-platform on Premium |
| Trial | 14 days, payment method requested | 14 days, no credit card |
| Refunds | Most recent invoice refunded if dissatisfied | 30-day money-back guarantee on a first subscription |
| Best for | Google Ads managers who want clear next steps | PPC specialists and agencies who want full control |
Price at the same spend
The two price differently, so the only fair comparison is at a matching account book. Opteo's plans cap both accounts and spend: Basic covers 10 accounts and $25K a month, Professional 25 and $100K, Agency 75 and $250K. Optmyzr prices by spend tier: Essentials allows up to 25 accounts and $150K a month, and Premium unlimited accounts up to $500K.
| Your account book | Opteo | Optmyzr, annual | Optmyzr, monthly |
|---|---|---|---|
| 5 accounts, $20K a month | $129 (Basic) | $209 (Essentials) | $299 (Essentials) |
| 20 accounts, $80K a month | $249 (Professional) | $314 (Essentials, up to $150K) | $449 (Essentials) |
| 60 accounts, $220K a month | $499 (Agency) | $419 (Premium, up to $250K) | $599 (Premium) |
| 100 accounts, $400K a month | Custom (Enterprise) | $629 (Premium, up to $500K) | $899 (Premium) |
Opteo is cheaper for small and mid-size books by a wide margin. At $220K and 60 accounts the order flips if you pay Optmyzr annually: $419 against $499. Opteo also offers a two-month discount for yearly billing through its support team, which brings Basic to about $108 a month. Full tier tables are in Opteo pricing and Optmyzr pricing.
Platforms
This is the clearest split. Opteo is a Google Ads product, and its site lists no other ad platform. Optmyzr supports Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and Yahoo! Japan Ads, with Amazon and social tools included in every plan. If any meaningful share of your spend is outside Google, Opteo will not see it.
How each one works day to day
A morning in Opteo
You open the app and see Improvements across your accounts: keyword changes, ad creative tests, bid adjustments, bad traffic to exclude, errors to fix and Shopping changes. You push it live in a few seconds or dismiss it. Budget tracking, performance graphs, branded reports and Slack alerts sit around that list. Changes appear in the client's Google Ads change history under your MCC email.
A morning in Optmyzr
You check alerts and budget pacing, run the optimizations you use each week, look into any metric that moved with PPC Investigator, and let the Rule Engine handle the conditions you have already written. It is more powerful and more work. The payoff comes once your rules and Blueprints encode how your team manages accounts.
Verdict by buyer
| Buyer | Pick | Why |
|---|---|---|
| In-house Google Ads manager at one brand | Opteo | Clear, ranked fixes on one account without learning a toolkit |
| Freelancer or small agency, Google only, under 10 accounts | Opteo Basic | $129 a month covers it, and the refresh cycle is fine at that size |
| Agency with Microsoft, Amazon or social clients | Optmyzr | Opteo is Google-only; Optmyzr covers six platforms |
| Retailer with a large Shopping or PMax catalogue | Optmyzr Premium | Feed audits, product labeling and retail campaign management |
| Specialist who wants to encode their own rules | Optmyzr | Its Rule Engine is one of the most flexible in the category |
| Agency with 50 to 75 Google accounts and $200K+ spend | Close call | Opteo Agency is $499 monthly; Optmyzr Premium is $419 billed annually |
| Team with no PPC specialist | Neither | Both assume someone decides and acts; an agent is the better fit |
For individual write-ups, read the Opteo review and the Optmyzr review. The wider market, from rules engines to agents, is ranked in the best AI PPC management software.
Where an agent like Sprites fits
Opteo and Optmyzr are tools for a specialist. The question they leave open is who does the work when there is no specialist, or when the specialist is already stretched across Meta, LinkedIn and SEO as well as Google.
| Opteo | Optmyzr | AI agent such as Sprites | |
|---|---|---|---|
| Who finds the problem | Opteo | You, with Optmyzr tools | The agent |
| Who decides the fix | You pick from Opteo suggestions | You | The agent proposes, you approve |
| Who makes the change | Opteo, on one click | Optmyzr, on your click or rule | The agent, after approval |
| Channels | Google Ads | Six ad platforms | Google, Microsoft, Meta, LinkedIn, Reddit, TikTok, plus SEO |
Sprites is that third option: an AI marketing agent that reads the accounts, decides what to change, writes the ads and pages, and launches and edits campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit and TikTok, with every change held for your approval. Build is $99 a month, or $66 billed yearly, for one of Google or Meta, and Launch is $495 for both plus AI search visibility. See Sprites pricing.
Opteo vs Optmyzr questions
Is Opteo or Optmyzr better?
Opteo is better for Google Ads managers who want ranked, one-click recommendations with little setup. Optmyzr is better for specialists and agencies who need Microsoft, Amazon or social platforms, a flexible Rule Engine or deep Shopping tools. Neither is better in general; they suit different amounts of hands-on work.
Is Opteo cheaper than Optmyzr?
For small and mid-size books, yes. Opteo starts at $129 a month for 10 accounts and $25K in spend, while Optmyzr Essentials starts at $209 a month billed annually or $299 monthly. At around 60 accounts and $220K in spend, Optmyzr Premium on annual billing ($419) costs less than Opteo Agency ($499).
Does Opteo support Microsoft Ads or Meta?
No. Opteo is built for Google Ads and its site lists no other ad platform. Optmyzr supports Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and Yahoo! Japan Ads.
Do Opteo and Optmyzr have free trials?
Both offer 14-day free trials. Opteo asks for a payment method at sign-up, while Optmyzr does not require a credit card. Optmyzr also has a 30-day money-back guarantee on a first subscription, and Opteo will refund your most recent invoice if you are dissatisfied.
Which is better for agencies, Opteo or Optmyzr?
Small Google-only agencies usually get more for less from Opteo, whose Agency plan covers 75 accounts and $250K in monthly spend for $499. Agencies with clients on Microsoft, Amazon, Meta or LinkedIn, or with large Shopping catalogues, are better served by Optmyzr Premium.
Can Opteo or Optmyzr run Google Ads without a PPC manager?
Not really. Opteo suggests Improvements and Optmyzr provides tools and rules, but in both a person decides what to change. Teams without a PPC specialist are better served by an AI agent that proposes and makes changes for approval.