The short answer
- Optmyzr costs $209 to $629 a month billed annually, or $299 to $899 monthly, depending on plan and monthly ad spend.
- Essentials covers up to 25 accounts and $150K in monthly spend. Premium runs to $500K and adds Shopping, cross-account budgets and MCP.
- Above $500K a month, Enterprise is quoted by sales.
- Annual billing saves 30%. Every plan starts with a 14-day trial and a 30-day money-back guarantee.
Plans and prices as listed on Optmyzr's pricing page on November 9, 2026.
Optmyzr price by ad spend
Optmyzr publishes its full price grid. You pick your monthly ad spend on the pricing page and it shows the Essentials and Premium price for that tier. Spend means the connected ad spend across your accounts, and Optmyzr recommends a tier from your trailing 30-day spend.
| Monthly ad spend | Essentials, annual | Essentials, monthly | Premium, annual | Premium, monthly |
|---|---|---|---|---|
| Up to $25K | $209/mo | $299/mo | $272/mo | $389/mo |
| Up to $50K | $244/mo | $349/mo | $318/mo | $454/mo |
| Up to $75K | $279/mo | $399/mo | $363/mo | $519/mo |
| Up to $150K | $314/mo | $449/mo | $409/mo | $584/mo |
| Up to $250K | Not offered | Not offered | $419/mo | $599/mo |
| Up to $350K | Not offered | Not offered | $545/mo | $779/mo |
| Up to $500K | Not offered | Not offered | $629/mo | $899/mo |
| Over $500K | Enterprise | Enterprise | Enterprise | Enterprise |
Two details in the grid matter. Essentials stops at $150K a month: above that, Premium is the only self-serve plan. And Premium barely moves between $150K and $250K: $409 to $419 a month on annual billing, so an account growing through that range pays almost nothing extra.
What each plan includes
| Essentials | Premium | Enterprise | |
|---|---|---|---|
| Ad accounts | Up to 25 | Unlimited, fair use | Unlimited, fair use |
| Spend ceiling | $150K a month | $500K a month | Custom |
| Rule Engine automations | Weekly, monthly | Daily, weekly, monthly | Adds hourly on request |
| Shopping and PMax retail management | Not included | Included | Included |
| Meta and LinkedIn tools | Single account | Portfolio level | Portfolio level |
| Cross-account budgets and reports | No | Yes | Yes |
| Campaign Automator | No | 1 account included | Custom |
| MCP for Claude and ChatGPT | No | Yes | Yes |
| Onboarding | One Q&A session | Two 30-minute sessions | Three 1-hour sessions |
| Setup service | $199 an hour | 1 hour included | 4 hours included |
| Email support | 24-hour turnaround | 6-hour turnaround | 4-hour turnaround |
| Extras | None listed | Platform migration support | Okta SSO, custom API, dedicated account manager |
Essentials is a complete search toolkit for one team: keyword, search query and ad optimizations, PMax insights, audits and reports, budget monitoring, KPI alerts, geo, audience and time insights, the Rule Engine and the Sidekick AI assistant. Premium is the agency plan: multi-account work, retail campaigns, faster automations and more support. The Optmyzr review covers what the tools are like to use.
What Optmyzr costs at three spend levels
| Brand at $20K a month | Agency at $60K a month | Agency at $200K a month | |
|---|---|---|---|
| Tier | Up to $25K | Up to $75K | Up to $250K |
| Essentials, annual | $209/mo ($2,512 a year) | $279/mo ($3,352 a year) | Not offered |
| Premium, annual | $272/mo ($3,265 a year) | $363/mo ($4,357 a year) | $419/mo ($5,030 a year) |
| Premium, monthly | $389/mo | $519/mo | $599/mo |
| Cheapest option as share of spend | 1.0% | 0.5% | 0.2% |
The share of spend falls fast. A brand spending $20K a month pays about 1% of its media for Essentials on annual billing. An agency at $200K pays about 0.2% for Premium. For most agencies the decision is not Essentials against Premium on price; it is whether they need multi-account budgets and Shopping tools, because those are Premium-only.
Overages, upgrades and cancelling
- Going over your tier. If connected spend exceeds your plan limit, overage charges may apply. Each plan includes a buffer for normal month-to-month swings.
- Automatic upgrades. If you exceed the limit two months in a row and the overage costs more than upgrading, Optmyzr may move you to the next tier, with an email seven days before.
- Timing. Monthly upgrades start with the next billing cycle. Annual upgrades are prorated for the rest of the term.
- No contract. Standard plans can be cancelled anytime. The plan stays active to the end of the billing cycle and unused time is not refunded.
- Refunds. A 30-day money-back guarantee applies to a first-time subscription, once.
Costs beyond the subscription
- Setup on Essentials is $199 an hour. Premium includes one hour and Enterprise four.
- Time to learn it. Optmyzr has dozens of tools. Expect a learning period before a team uses much beyond the audits and alerts.
- Payment options. Cards, wire transfers, checks and PayPal are accepted.
Discounts
Annual prepaid billing is 30% below monthly. Businesses and agencies less than three years old qualify for a discount, and non-profits, including some Google Grants accounts, may get a discounted or no-cost subscription by contacting support. Optmyzr also runs seasonal offers: a 45% first-year discount ran until September 30, 2026.
Optmyzr pricing against similar tools
| Tool | Entry price | What sets the price |
|---|---|---|
| Optmyzr | $209/mo annual, $299 monthly | Ad spend tier and plan |
| Opteo | $129/mo | Accounts and spend: 10 accounts and $25K on Basic |
| Adalysis | $149/mo monthly | Ad spend, up to $50K on the first step |
Opteo prices on accounts and spend together, so it is cheaper for a small book and gets close to Optmyzr as you add accounts. The side-by-side is in Opteo vs Optmyzr, and Opteo's own tiers are in Opteo pricing. For what agencies and freelancers charge on top of the software, see PPC management pricing.
Where Sprites fits
Optmyzr's price buys tools for a person to run. Sprites is an AI marketing agent that does the running: it analyzes Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit and TikTok, proposes and makes changes, and holds every change for your approval. Build is $99 a month, or $66 billed yearly, for one of Google or Meta, and Launch is $495 for both plus AI search visibility. Neither price moves with your ad spend. See Sprites pricing.
Optmyzr pricing questions
How much does Optmyzr cost per month?
Optmyzr costs $209 to $629 a month on annual billing, or $299 to $899 on monthly billing. The price depends on the plan, Essentials or Premium, and your monthly ad spend tier. Above $500K a month in spend, Enterprise is priced by sales.
What is the difference between Optmyzr Essentials and Premium?
Essentials covers up to 25 accounts and $150K in monthly spend with the core optimization, audit, alert, budget and Rule Engine tools. Premium adds unlimited accounts on fair use, spend up to $500K, Shopping and PMax retail management, cross-account budgets and reports, daily automations, MCP access and more onboarding.
Does Optmyzr charge for going over the spend limit?
It can. If connected spend exceeds your plan limit, overage charges may apply after a buffer. If you exceed the limit two months in a row and the overage costs more than upgrading, Optmyzr may move you to the next tier with seven days of notice.
Does Optmyzr offer a discount for annual billing?
Yes. An annual prepaid subscription costs 30% less than paying monthly. For example, Essentials at up to $25K spend is $299 monthly or $209 a month billed annually.
Does Optmyzr have a free trial or refunds?
Optmyzr offers a 14-day free trial with no credit card required. A first-time subscription also has a 30-day money-back guarantee, usable once. After that, cancelled plans run to the end of the billing cycle with no refund for unused time.
Is Optmyzr cheaper than Opteo?
Not at entry level. Opteo starts at $129 a month for 10 accounts and $25K in spend, while Optmyzr Essentials starts at $209 a month billed annually for up to 25 accounts at the same spend. Optmyzr covers more ad platforms for that price.