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  1. Home/
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  3. Charity ads/
  4. British Heart Foundation ads/
  5. Ad 1366473528759787

British Heart Foundation ad: a survivor introduces legacy giving

Updated as of November 11, 2026

Advertiser
British Heart Foundation
Format
Video ad on Facebook and Instagram
Status
Active on October 24, 2026
First shown
July 1, 2026
Run
114 days and counting
Button
Learn more
Landing page
ad.doubleclick.net
Meta Ad Library ID
1366473528759787
Source
Meta Ad Library, read October 24, 2026

What the ad says

“Get BHF's free Will guide”
“Dean survived his heart attack, but many don’t. A gift in your Will could help fund BHF-funded research, saving more lives.”

Why it works

The copy names Dean as a heart attack survivor before asking readers to consider a gift in their Will for research. The free Will guide and “Learn more” give people a manageable way to explore that decision.

Copy this: Introduce a lasting gift through one named person and offer a useful guide.

Where this ad is featured

  • Charity ads
  • Charity video ads
  • All British Heart Foundation ads

More British Heart Foundation ads

  • British Heart Foundation ad: Jack's recovery makes support personalImage ad · active

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