The free ChatGPT ads course: seven lessons
Each lesson is one chapter of the PDF and ends in something to use: a checklist, a worksheet or a template. Read them online through the links, or download the whole course once.
How ChatGPT ads work
Where the sponsored card sits, who sees it, and why answer independence changes what an ad has to do.
You get: A one-page eligibility check: plans, countries, surfaces with no ads.Read online: ChatGPT ads guide
Formats and creative specs
The two creative types, the six layouts they render as, and the character and image limits that decide what fits.
You get: A spec sheet and ten title and copy templates sized to the limits.Read online: ChatGPT ad formats and targeting
Setting up ChatGPT Ads Manager
Account, verification, billing, campaign, ad group and ad, in the order the platform demands them.
You get: A launch checklist you can tick through in one sitting.Read online: ChatGPT Ads Manager walkthrough
Writing context hints
Hints replace keywords. How to write them as a person in a situation, how many to write, and what kills delivery.
You get: A hint worksheet with weak and strong examples for five verticals.Read online: Ad groups and context hints
Budget, bidding and cost
Minimum budgets, the $3 to $5 CPC guidance, pacing rules and how much a readable test really costs.
You get: Three budget scenarios with the click math worked out.Read online: ChatGPT ads cost
Measurement that survives the click
The pixel, the Conversions API, the oppref click ID and the attribution gaps to plan around from day one.
You get: A tracking QA checklist to run before the first dollar.Read online: Measuring ChatGPT ads
Your first 30 days
A week-by-week test plan, what to read at day 7, 14 and 30, and when to scale, fix or stop.
You get: A 30-day plan and a "not serving" troubleshooting table.Read online: How to advertise on ChatGPT
Who the ChatGPT Ads Playbook is for
Marketers, founders and agencies about to launch a first ChatGPT ads campaign, or a few weeks into one and unsure what the numbers mean.
It assumes you know Google or Meta ads and spends its pages on what is different in ChatGPT: context hints instead of keywords, a small card instead of a search ad, and measurement with gaps you have to plan around. For the full reference, the guide to ChatGPT ads and the ChatGPT Ads Manager walkthrough go deeper, and the ChatGPT ads library shows what other advertisers run.
Frequently asked questions
Is there a ChatGPT ads PDF guide?
Yes. The ChatGPT Ads Playbook is a free PDF covering how ChatGPT ads work, formats and specs, ChatGPT Ads Manager setup, context hints, budgets and bidding, measurement, and a 30-day test plan. OpenAI documents the product in its help center and developer docs; the playbook puts the working parts in one download.
Is the ChatGPT Ads Playbook free?
Yes. Enter a work email and the download link appears on the page straight away. There is no paywall and no trial required.
Is there a ChatGPT ads course?
The playbook doubles as a free seven-lesson course. Each lesson is a chapter of the PDF and links to the page on Sprites that covers it in full, so you can read it online lesson by lesson or download it once.
Who is the playbook for?
Marketers, founders and agencies about to run their first ChatGPT ads campaign, or a few weeks into one. It assumes you know Google or Meta ads and explains what is different: context hints instead of keywords, a small card instead of a search ad, and thinner measurement.
How long does the course take?
About an hour to read, and about an hour more to work through the launch checklist inside ChatGPT Ads Manager. The 30-day plan then runs alongside your first campaign.
How current is it?
This edition is dated September 2026 and matches OpenAI Ads Manager as of that month: a $25 daily minimum in the US, CPC and CPM bidding, oCPC in beta, product carousels and self-serve in more than 50 countries. When OpenAI changes the product, a new edition replaces it here.
What is the difference between the playbook and the online guides?
The online guides explain; the playbook is the working kit. It trims the reference material down to checklists, a context-hint worksheet, title and copy templates sized to the character limits, budget math, and a troubleshooting table you can print.
Rather have it done for you?
Sprites writes the context hints and copy, launches your ChatGPT ads, and reads them next to Google and Meta. Every change waits for your approval.