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What you need
- Claude Code in a terminal, pointed at a folder with your footage.
- ffmpeg and ffprobe on your PATH.
- A local Whisper model for word-level transcripts.
- Python with numpy, soundfile and OpenCV for the checks.
Submagic vs Claude, Captions and Vizard
Submagic and Captions sell caption styles and quick edits on a subscription. Claude Code builds captions from word timings and checks them, for the cost of your Claude plan.
| Option | What it does | Price | What Claude replaces | What Claude does not |
|---|---|---|---|---|
| Claude Code + ffmpeg + Whisper | Edits your files on your machine from prompts: fillers, pauses, clips, captions, 9:16 reframes, loudness, thumbnails, QA. | Your Claude plan. ffmpeg and Whisper are free and open source. | - | A visual timeline. You review stills and contact sheets instead. |
| Director by Sprites | Strategy, hooks, scripts, shooting and editing, end to end. Every Monday you get finished, on-brand video ads, reviewed by a human. | No public price. Apply for the private beta. | All of it, for ads. | Not a tool to learn. You never write a prompt. You pick the winners. |
| Submagic | Animated captions, clean audio, bad-take and silence removal, filler removal on Pro and up, auto zooms, B-roll and Magic Clips. | Starter $19 monthly, $12 yearly. Pro $39 monthly, $23 yearly. Business $69 monthly, $41 yearly. Source: Submagic pricing page, checked October 2, 2026. | Captions, silence and filler removal, punch-ins and clips. | Its library of animated caption templates and stock B-roll. |
| Captions | AI captions, AI Edit styles, avatars, voiceover and translation. | Free. Max $24.99 a month. Frontier 1x $69.99, 2x $139.99, 4x $279.99. Enterprise custom. The page lists these as iOS prices. Source: Captions pricing page, checked October 2, 2026. | Captions, cuts and reframing on footage you shot. | AI avatars, AI voiceover, or editing on your phone. |
| Vizard | Clipping, auto reframe, subtitles and translation, keyword highlights and B-roll suggestions. | Free, 60 credits a month. Creator $29 monthly, $14.50 a month annually. Business $39 monthly, $19.50 a month annually, plus $5 a seat. Source: Vizard pricing page, checked October 2, 2026. | Clipping, reframing and subtitles. | B-roll suggestions and a hosted editor your team logs into. |
| Opus Clip | AI clipping with a virality score, AI reframe, captions, speech cleanup and filler removal, B-roll, dubbing and a scheduler. | Free $0. Starter $15 a month. Pro $29 a month. Business custom. The page does not say whether these are billed monthly or annually. Source: OpusClip pricing page, checked October 2, 2026. | Picking moments from the transcript, cutting them, face-centred 9:16 reframing, captions, hooks and covers. | A virality score, AI B-roll, dubbing, or posting and scheduling to your social accounts. |
Captions that never touch the edge
Every caption gets a font size measured to fit its space, a pixel scan for anything in the padding, and a contact sheet you look at before the render.
The full setup, with the prompt and the ffmpeg line, is on auto captions.
The Claude workflows that replace Submagic
Every Claude video editing guide
Frequently asked questions
What is a good Submagic alternative?
Claude Code with ffmpeg and Whisper if you want captions and cuts on your own files with no subscription; Captions or Vizard if you want an app with caption templates.
How much does Submagic cost?
Starter $19 monthly or $12 yearly, Pro $39 or $23, Business $69 or $41. Filler-word removal starts on Pro. From the Submagic pricing page, checked October 2, 2026.
Is there a cheaper alternative to the Captions app?
Claude Code with a local Whisper model writes and burns in captions for the cost of your Claude plan. Captions Max is $24.99 a month on iOS.
Want finished ads, not editing sessions?
Director by Sprites is a full creative team for your startup. Every Monday you get finished, on-brand video ads, reviewed by a human. Strategy, hooks, scripts, shooting and editing, end to end. You never write a prompt. You pick the winners. Sprites ships the campaigns. In private beta.