Updated as of November 15, 2026
994 ads from 11 cold plunge studios and recovery centers in the Meta Ad Library, 924 running now.
11 cold plunge studios and recovery centers have 994 ads in the Meta Ad Library between them, and 924 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Cold plunge studios sell recovery as a routine, bundling cold plunge with sauna into contrast therapy, and the ads that fill sessions offer a free first visit or low-priced drop-in, with promises of faster recovery, better sleep, and relaxation.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Bathhouse Williamsburg | 111 | 41 | 6 |
| Polar Dive USA | 21 | 21 | 6 |
| SweatHouz | 647 | 647 | 6 |
Meta Ad Library, read November 14, 2026. Library and active counts are Meta’s own.
video leads at 62 percent of the 50 creatives read here, with static at 26 percent and carousel at 12. Shop now carries 35 percent of the calls to action.
The median creative here ran 15 days and the longest was still up at 772. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Cold plunge video ads · Cold plunge static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Come experience Marble Falls' first Infrared Sauna and Cold Plunge studio.Fire and Ice Wellness · running 772 days
🏅 Rated #1 Cold Plunge in the USAPolar Dive USA · running 315 days
Saunas On Sale now!Prisco Hot Tubs · running 215 days
Sauna & Cold For The PeopleEmbrace North · running 205 days
Now Accepting Franchise ApplicationsSweatHouz · running 191 days
Custom Outdoor Sauna, Cold Plunge, Outdoor ShowerKyle Bruser · running 176 days
0 percent of these ads open with a question, 24 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+982 more cold plunge ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 14 percent of the cold plunge ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median cold plunge ad here stayed up 15 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 50 creatives. Meta lists 994 for these advertisers, and 924 are running right now. Sprites' proprietary marketing agent reads every cold plunge ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.