Hawky AI's Copilot gives you chat control over Meta and Google ad campaigns. Sprites is a Cross-Channel AI Ad & SEO Copilot that runs the whole lifecycle — research, creative, publishing, and optimization — across four ad channels plus SEO.
Hawky AI is a chat copilot over Meta and Google ad accounts. Sprites includes that conversational control and executes the full campaign lifecycle around it: competitor research, creative production, publishing, and continuous optimization across Meta, Google, LinkedIn, and Reddit — with SEO and AI visibility in the same agent. Chat control is a feature; the lifecycle is the product.
Side-by-side on the capabilities that matter for real ad and marketing work.
The four capabilities Hawky AI buyers tell us they switch for.
Sprites researches competitors, produces creative, publishes campaigns, and optimizes them over time. Conversational control is one interface to that engine, not the whole product.
Meta, Google (including PMax), LinkedIn, and Reddit — alongside SEO content, technical audits, and AI visibility tracking that ads-only copilots skip.
Every proposed change is reviewable before spend happens, with full audit history — human-in-the-loop is built into the execution model.
Meta Business Partner and Google Partner APIs mean production-grade execution accuracy, not best-effort scripting against ad platform UIs.
The questions marketers ask before switching.
Still deciding? Here’s how Sprites stacks up against other tools.