Hawky AI's Copilot gives you chat control over Meta and Google ad campaigns. Sprites is an AI ads agent that runs the whole lifecycle on autopilot — research, creative, publishing, and optimization — across six ad channels plus SEO.
Hawky AI is a chat copilot over Meta and Google ad accounts. Sprites includes that conversational control and executes the full campaign lifecycle around it: competitor research, creative production, publishing, and continuous optimization across Meta, Google, Microsoft, LinkedIn, and Reddit — with SEO and AI visibility in the same agent. Chat control is a feature; the lifecycle is the product.
Side-by-side on the capabilities that matter for real ad and marketing work.
The four capabilities Hawky AI buyers tell us they switch for.
Sprites researches competitors, produces creative, publishes campaigns, and optimizes them over time. Conversational control is one interface to that engine, not the whole product.
Meta, Google (including PMax), Microsoft, LinkedIn, and Reddit — alongside SEO content, technical audits, and AI visibility tracking that ads-only chat tools skip.
Every proposed change is reviewable before spend happens, with full audit history — human-in-the-loop is built into the execution model.
Meta Business Partner and Google Partner APIs mean production-grade execution accuracy, not best-effort scripting against ad platform UIs.
Sprites is an AI marketing agent: it reads your Meta, Google and LinkedIn ad accounts, proposes each change and makes it once you approve it. The research side is free. The Sprites ads library shows the live creative of named brands with run dates and destinations, and the Meta, Google and LinkedIn ads libraries slice the same creative by platform.
The questions marketers ask before switching.
Still deciding? Here’s how Sprites stacks up against other tools.