Pencil generates AI ad creative. Sprites generates creative AND runs the full campaign — keyword research, audiences, launch, bid optimization, and reporting — across Meta, Google, Microsoft, LinkedIn, and SEO.
Pencil is a specialist AI creative generator. Sprites is a full AI marketing agent that covers creative generation as one step inside a larger workflow. If you only need variants, Pencil is fine. If you want the agent to run the campaigns too, pick Sprites.
Side-by-side on the capabilities that matter for real ad and marketing work.
The four capabilities Pencil buyers tell us they switch for.
Pencil stops at creative. Sprites ships the variants, runs the campaign, and iterates on bids and audiences.
Meta + Google + LinkedIn + Reddit ads plus SEO. Pencil only makes creative for Meta and Google.
Sprites creative goes straight into ad launches. Pencil hands you a file.
Sprites is $66 a month billed yearly, with a 7-day trial for $1. Pencil is paid-tier-only after trial.
Sprites is an AI marketing agent: it reads your Meta, Google and LinkedIn ad accounts, proposes each change and makes it once you approve it. The research side is free. The Sprites ads library shows the live creative of named brands with run dates and destinations, and the Meta, Google and LinkedIn ads libraries slice the same creative by platform.
The questions marketers ask before switching.
Still deciding? Here’s how Sprites stacks up against other tools.