Smartly.io is an enterprise creative + media platform — quote-gated, Fortune 500 fit, mature creative automation. Sprites is the cross-channel AI marketing agent for performance teams — self-serve pricing, and full execution across Meta, Google, LinkedIn, Reddit, and SEO.
Smartly.io is best for large enterprise brands with dedicated media-buying agencies and complex multi-market creative workflows. Sprites is best for performance marketers at Series A–C startups, DTC brands, and growth agencies — teams that want the same cross-channel AI coverage without the enterprise contract, procurement cycle, or Fortune 500 price tag.
Side-by-side on the capabilities that matter for real ad and marketing work.
The four capabilities Smartly.io buyers tell us they switch for.
Connect your accounts today, run campaigns tomorrow. Smartly.io is a multi-week enterprise procurement cycle. Sprites is signup → live campaign in the same session.
Smartly.io is creative + media. Sprites extends to SEO execution and AI visibility (GEO/AEO) in the same agent — Ahrefs + Semrush-style data plus actual publishing, not just reports.
Smartly.io automates via template logic. Sprites uses an AI agent that reasons about the goal and picks the steps. For teams without a dedicated media-buying agency, that reasoning layer replaces headcount.
Sprites offers self-serve pricing with AI creative + workflow quota. Smartly.io starts at enterprise custom pricing. If you cannot commit to a contract before seeing the product work, pick Sprites.
The questions marketers ask before switching.
Still deciding? Here’s how Sprites stacks up against other tools.