Tizzy is a chat-based copilot for controlling ad accounts — pause, adjust, and query campaigns conversationally. Sprites is an AI ads agent that runs the full lifecycle on autopilot: research, creative, publishing, and optimization across every channel, plus SEO.
Tizzy gives you conversational control over existing ad campaigns. Sprites covers that and the rest of the lifecycle — competitor research, creative production, campaign publishing, and ongoing optimization — across Meta, Google, Microsoft, LinkedIn, and Reddit, with SEO and AI visibility included. If chat control is the ceiling of what you need, Tizzy fits; if you want an agent that builds and runs campaigns, Sprites goes further.
Side-by-side on the capabilities that matter for real ad and marketing work.
The four capabilities Tizzy buyers tell us they switch for.
Chat control over live campaigns is one feature in Sprites, not the product. The agent researches competitors, produces creative, publishes campaigns, and optimizes them — end to end.
Tizzy is ads-only. Sprites runs Meta, Google (including PMax), Microsoft, LinkedIn, and Reddit ads alongside SEO content, technical audits, and AI visibility tracking.
Every change Sprites proposes — budget, creative, targeting — passes an approval gate before it touches your account, with full audit history.
Meta Business Partner and Google Partner APIs, not scraped or reverse-engineered access. Execution accuracy you can put real budget behind.
Sprites is an AI marketing agent: it reads your Meta, Google and LinkedIn ad accounts, proposes each change and makes it once you approve it. The research side is free. The Sprites ads library shows the live creative of named brands with run dates and destinations, and the Meta, Google and LinkedIn ads libraries slice the same creative by platform.
The questions marketers ask before switching.
Still deciding? Here’s how Sprites stacks up against other tools.