Updated as of November 11, 2026
“Find the Right Coverage”
“You need a 15–20-year term life policy worth 10–12 times your income. Not more. Not less. Get your policy in place today.”
The copy gives a specific coverage guideline and urges buyers to get a policy in place. Learn more supports that next step, although the ad promotes insurance rather than budgeting software.
Copy this: Give buyers a concrete decision rule before asking them to learn more.