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  1. Home/
  2. Ad libraries/
  3. Bronzer ads/
  4. e.l.f. Cosmetics ads/
  5. Ad 1101555029402746

e.l.f. Cosmetics ad: a primer choice before makeup

Updated as of November 11, 2026

e.l.f. Cosmetics video ad: Putting the e.l.f. Power Grip Primer vs. Power Grip Primer + 4% Niacinamide to the test Which…
Advertiser
e.l.f. Cosmetics
Format
Video ad on Facebook and Instagram
Status
Active on October 23, 2026
First shown
October 16, 2026
Run
6 days and counting
Button
Shop now
Landing page
sephora.me
Meta Ad Library ID
1101555029402746
Source
Meta Ad Library, read October 23, 2026

What the ad says

“Putting the e.l.f. Power Grip Primer vs. Power Grip Primer + 4% Niacinamide to the test Which one are you reaching for? @elfcosmetics #elfcosmetics #vegan #c…”

Why it works

The copy pits two Power Grip primers against each other and asks shoppers which they would choose. It is a makeup preparation pitch rather than a bronzer pitch, but the question creates an easy entry into the routine before Shop now.

Copy this: Ask shoppers to choose between related formulas when the difference is easy to understand.

Where this ad is featured

  • Bronzer video ads
  • All e.l.f. Cosmetics ads

More e.l.f. Cosmetics ads

  • e.l.f. Cosmetics ad: soft glam at an accessible priceVideo ad · active
  • e.l.f. Cosmetics ad: buttery color with a playful priceCarousel ad · active
  • e.l.f. Cosmetics ad: new blush shades at an accessible priceImage ad · active
  • e.l.f. Cosmetics ad: an everyday glow routineVideo ad · active
  • e.l.f. Cosmetics ad: a mist for stressed skinVideo ad · active
  • e.l.f. Cosmetics ad: an entry point to makeup essentialsCarousel ad

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