Updated as of November 11, 2026
“A PLUM THAT'S READY TO PARTY”
“Juicy. Sparkling. Magnetic. Get ready to meet the scent that knows how to make an entrance. PLUM TONIC is available exclusively @sephora.”
PLUM TONIC is described as juicy, sparkling and magnetic, with a party-ready promise. The copy helps shoppers place it for an occasion, while Sign up offers a next step for interested buyers.
Copy this: Match a new scent's descriptors to the occasion it is meant to serve.