Updated as of November 11, 2026
“Life insurance the easy way”
“Get term life insurance 100% online in as little as 10 min. No medical exam. Just answer health questions online.”
Ethos promises term life insurance 100% online in as little as 10 min, with no medical exam. That removes a practical reason to put off buying protection for family, while Learn more offers an easy next step.
Copy this: Name the application step that buyers expect to be difficult, then show how your offer simplifies it.