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  1. Home/
  2. Ad libraries/
  3. Razor and shaving ads/
  4. Gillette ads/
  5. Ad 1545380026572061

Gillette ad: competitor comparison asks for a switch

Updated as of November 11, 2026

Gillette image ad: Upgrade to the Best with Gillette
Advertiser
Gillette
Format
Carousel ad on Facebook and Instagram
Status
Active on October 2, 2026
First shown
August 12, 2026
Run
51 days and counting
Button
Shop now
Landing page
go.gillette.com
Meta Ad Library ID
1545380026572061
Source
Meta Ad Library, read October 2, 2026

What the ad says

“Upgrade to the Best with Gillette”
“Why settle? Gillette is preferred* 2 to 1 over Harry’s Plus”

Why it works

The carousel asks why buyers should settle and says Gillette is preferred 2 to 1 over Harry’s Plus. It makes “Shop now” an explicit invitation to reconsider a competing razor.

Copy this: Make the alternative you want buyers to leave clear in the copy.

Where this ad is featured

  • gillette ads
  • Razor and shaving carousel ads
  • All Gillette ads

More Gillette ads

  • Gillette ad: smoothness stays the whole promiseVideo ad · active
  • Gillette ad: gaming language meets groomingVideo ad · active
  • Gillette ad: brand familiarity builds reassuranceImage ad · active
  • Gillette ad: the sink mess becomes the hookVideo ad · active
  • Gillette ad: heritage supports the best shave claimVideo ad · active

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