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  1. Home/
  2. Ad libraries/
  3. Razor and shaving ads/
  4. Gillette ads/
  5. Ad 1797766991240469

Gillette ad: heritage supports the best shave claim

Updated as of November 11, 2026

Advertiser
Gillette
Format
Video ad on Facebook and Instagram
Status
Active on October 2, 2026
First shown
August 5, 2026
Run
58 days and counting
Button
Shop now
Landing page
go.gillette.com
Meta Ad Library ID
1797766991240469
Source
Meta Ad Library, read October 2, 2026

What the ad says

“100+ years in: Gillette’s best shave.”
“The pinnacle of grooming? GilletteLabs: Gillette's best shave*.”

Why it works

The headline puts Gillette’s long history beside its “best shave” claim, then names GilletteLabs as the product. That gives brand-conscious buyers a clear product to consider before “Shop now.”

Copy this: Use established brand history to introduce a specific current product.

Where this ad is featured

  • gillette ads
  • All Gillette ads

More Gillette ads

  • Gillette ad: smoothness stays the whole promiseVideo ad · active
  • Gillette ad: gaming language meets groomingVideo ad · active
  • Gillette ad: competitor comparison asks for a switchCarousel ad · active
  • Gillette ad: brand familiarity builds reassuranceImage ad · active
  • Gillette ad: the sink mess becomes the hookVideo ad · active

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