Updated as of November 12, 2026
“Made to mosh.”
“Meet Nasty: a deep-wave, vampy, punk purple inspired by the chaos, energy, and attitude of a mosh pit — made by the mosh pit queen herself, Rico Nasty. Purple is Rico Nasty’s favorite color — now, Nasty is GDY’s new favorite color. Will it be yours?”
The headline gives the shade a distinct identity, and the copy explains its punk inspiration and collaboration. That gives color shoppers a style to choose, followed by Shop now.
Copy this: Give a hair color a memorable point of view beyond its shade name.