Google Ads
for Insurance Agencies
An AI agent that runs Google ads for an insurance agency. Sprites builds and optimizes Google ads in your account to generate policy inquiries, with every change awaiting approval. A common miss is quote requests for policies you do not sell, and the campaign is built so that does not spend the budget. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect the ad account
Link the Google ad account for an insurance agency. If ads have run before, Sprites reads what booked work and what did not.
Launch one campaign for the job
Sprites builds and optimizes Google ads in your account to generate policy inquiries, with every change awaiting approval.
Let it watch the money
Sprites checks results on a schedule, proposes pausing ads that are not working, and sends a weekly summary in plain language.
Why google ads for insurance agencies fail, and what the agent does
Most accounts for an insurance agency lose money in the same few places.
| The problem | What the agent does | What you approve |
|---|---|---|
| Quote requests for policies you do not sell | Sprites changes the campaign so this stops: quote requests for policies you do not sell. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Leads outside licensed states | Sprites changes the campaign so this stops: leads outside licensed states. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Claims calls mistaken for new customers | Sprites changes the campaign so this stops: claims calls mistaken for new customers. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Shoppers missing required coverage details | Sprites changes the campaign so this stops: shoppers missing required coverage details. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| No plain-language readout | Ads Manager is hard to read. Sprites sends an insurance agency a weekly note on spend, results and the next change it would make. | A weekly summary |
Google ads, run for an insurance agency
Sprites builds and optimizes Google ads in your account to generate policy inquiries, with every change awaiting approval.
Google Ads for Insurance Agencies templates
First campaign
A simple campaign for an insurance agency.
Local reach
Quote requests for policies you do not sell
Lead or booking ad
Sprites builds and optimizes Google ads in your account to generate policy inquiries, with every change awaiting approval.
Account audit
Where the budget went and what to change.
Integrations
Meta Ads
Google Ads
SEO Research
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
Questions, answered
Are google ads for insurance agencies worth it?
They can be, when the campaign matches the job. For an insurance agency, the usual waste is quote requests for policies you do not sell. Sprites sets the structure and can check it on a schedule.
How much should an insurance agency spend?
Enough for the ad set to get results every week, which usually means fewer campaigns rather than many tiny ones. Sprites proposes a structure that fits the budget you set, and you pay the ad platform for spend directly.
What does Sprites do for google ads for insurance agencies?
Sprites builds and optimizes Google ads in your account to generate policy inquiries, with every change awaiting approval. It also proposes pausing what is not working and reports weekly.
Do I need marketing experience?
No. You describe an insurance agency and the goal in plain language, Sprites proposes the campaign, and you approve or edit it. The weekly report explains results without Ads Manager jargon.
Can it run Facebook and Instagram too?
Yes. The same agent runs Facebook and Instagram when that is where the customer is looking, and it can keep a Google Business Profile active when search matters.
How much does Sprites cost?
Plans start at $66/month billed yearly ($99 month to month). The 7-day trial is $1.