Google Ads
for Mortgage Brokers
An AI agent that runs Google ads for a mortgage brokerage. Sprites builds and optimizes Google ads in your account to attract mortgage inquiries, with every change awaiting approval. A common miss is refinance clicks on purchase-loan ads, and the campaign is built so that does not spend the budget. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect the ad account
Link the Google ad account for a mortgage brokerage. If ads have run before, Sprites reads what booked work and what did not.
Launch one campaign for the job
Sprites builds and optimizes Google ads in your account to attract mortgage inquiries, with every change awaiting approval.
Let it watch the money
Sprites checks results on a schedule, proposes pausing ads that are not working, and sends a weekly summary in plain language.
Why google ads for mortgage brokers fail, and what the agent does
Most accounts for a mortgage brokerage lose money in the same few places.
| The problem | What the agent does | What you approve |
|---|---|---|
| Refinance clicks on purchase-loan ads | Sprites changes the campaign so this stops: refinance clicks on purchase-loan ads. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Inquiries from states where you cannot lend | Sprites changes the campaign so this stops: inquiries from states where you cannot lend. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Rate shoppers unwilling to start an application | Sprites changes the campaign so this stops: rate shoppers unwilling to start an application. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| Applicants seeking unavailable loan products | Sprites changes the campaign so this stops: applicants seeking unavailable loan products. The proposal sits for review before anything reaches the ad account. | A change staged for your approval |
| No plain-language readout | Ads Manager is hard to read. Sprites sends a mortgage brokerage a weekly note on spend, results and the next change it would make. | A weekly summary |
Google ads, run for a mortgage brokerage
Sprites builds and optimizes Google ads in your account to attract mortgage inquiries, with every change awaiting approval.
Google Ads for Mortgage Brokers templates
First campaign
A simple campaign for a mortgage brokerage.
Local reach
Refinance clicks on purchase-loan ads
Lead or booking ad
Sprites builds and optimizes Google ads in your account to attract mortgage inquiries, with every change awaiting approval.
Account audit
Where the budget went and what to change.
Integrations
Meta Ads
Google Ads
SEO Research
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
Questions, answered
Are google ads for mortgage brokers worth it?
They can be, when the campaign matches the job. For a mortgage brokerage, the usual waste is refinance clicks on purchase-loan ads. Sprites sets the structure and can check it on a schedule.
How much should a mortgage brokerage spend?
Enough for the ad set to get results every week, which usually means fewer campaigns rather than many tiny ones. Sprites proposes a structure that fits the budget you set, and you pay the ad platform for spend directly.
What does Sprites do for google ads for mortgage brokers?
Sprites builds and optimizes Google ads in your account to attract mortgage inquiries, with every change awaiting approval. It also proposes pausing what is not working and reports weekly.
Do I need marketing experience?
No. You describe a mortgage brokerage and the goal in plain language, Sprites proposes the campaign, and you approve or edit it. The weekly report explains results without Ads Manager jargon.
Can it run Facebook and Instagram too?
Yes. The same agent runs Facebook and Instagram when that is where the customer is looking, and it can keep a Google Business Profile active when search matters.
How much does Sprites cost?
Plans start at $66/month billed yearly ($99 month to month). The 7-day trial is $1.