Updated as of November 11, 2026
“The 1968: First-Time Price $99”
“The 1968 is $99 for first-time Gustin customers, normally $149. In stock and ready to ship. Choose your fit and make them yours.”
The ad repeats the first-time price for the 1968, says the jeans are ready to ship, and asks shoppers to choose their fit. That turns a price offer into a direct fit decision.
Copy this: Follow a first-pair offer with a clear instruction to choose the right fit.