Updated as of November 11, 2026
“Made in California, #123 Plant Dye Indigo”
“91% FUNDED. Natural indigo plant dye is used to create a true old-world selvedge. It starts with a beautiful postal blue color that fades to stunning hues over time. To make it even better we're giving you $30 off for this campaign only. Happy Holidays. The heart and soul of this denim is the dye. It uses natural indigo plant dye, which is very rare and quite pricey. It's the way original denim”
The copy names natural indigo plant dye and explains that it creates a distinctive fade over time. It adds a $30 campaign offer, giving an interested buyer a timely reason to shop.
Copy this: Connect a rare dye process to its wear-in result, then state the offer plainly.