Updated as of November 11, 2026
“Let your bake-off begin!”
“New to baked? We've got you covered! Baked Starter Kit is the ultimate discovery set for beginning your love affair with baked makeup. Includes a full-sized fo…”
The ad speaks directly to people new to baked makeup and offers a starter kit as the place to begin. The discovery-set pitch lowers the effort of choosing products, with Shop now as the next step.
Copy this: Call out beginners and present a kit as their simple starting point.