Updated as of November 11, 2026
“Lemonade Car Insurance”
“Car insurance that rewards your lack of speeding tickets, instead of penalizing you for your lack of birthdays.”
Lemonade argues that a lack of speeding tickets should count more than age. That gives careful drivers a personal reason to question their current rate and Get quote makes the comparison immediate.
Copy this: Name the customer behavior your pricing rewards, then invite a quote.