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  1. Home/
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  3. Charity ads/
  4. Macmillan Cancer Support ads/
  5. Ad 1594779082265001

Macmillan Cancer Support ad: make will writing feel manageable

Updated as of November 11, 2026

Macmillan Cancer Support video ad: Free Will Service
Advertiser
Macmillan Cancer Support
Format
Video ad on Facebook and Instagram
Status
Active on October 24, 2026
First shown
August 4, 2026
Run
80 days and counting
Button
Sign up
Meta Ad Library ID
1594779082265001
Source
Meta Ad Library, read October 24, 2026

What the ad says

“Free Will Service”
“Writing your will is easier than you think… and it’s free with Macmillan’s Free Will Service. Choose your appointment method and let’s get it ticked off your list ✅”

Why it works

The ad says writing a will is easier than people may think and offers a free service. Letting readers choose an appointment method reduces uncertainty, while “Sign up” states the next step.

Copy this: Address the task people may be putting off and offer a simple first step.

Where this ad is featured

  • Charity video ads
  • All Macmillan Cancer Support ads

More Macmillan Cancer Support ads

  • Macmillan Cancer Support ad: a free guide to legacy givingCarousel ad · active

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