289 Facebook ads from 11 online therapy providers, 211 running now.
These are the Facebook ads online therapy providers run, read from the Meta Ad Library on October 8, 2026: 289 ads from 11 advertisers, 211 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Pastel onboarding and a matching quiz grant a counselor within days, softening a clinical choice into something closer to signup.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Free therapy for NYC teensTalkspace · running 417 days
Prueba 7 días gratis la aplicación número uno de meditación y sueñoCalm · ran 315 days
Get started with BetterHelpBetterHelp · ran 124 days
Evening & weekend slots availableGrow Therapy · running 118 days
Your mind mattersHeadspace · ran 97 days
Advance your clinical skills on day oneTwo Chairs · running 58 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+277 more mental health Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
62 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
2 percent open with a question, 12 percent put a number in the first line, and 0 percent lead with an emoji.
Meta's health and wellness rules apply here. An ad cannot assert or imply that the viewer has a medical condition, before-and-after images are restricted, and promoting prescription drugs or online pharmacies needs Meta's prior approval.
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 11 percent of the mental health ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Sign up" is the most common button here. Call every form lead back the same day.
The median mental health ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.