1,188 Facebook ads from 39 real estate brands, 1,006 running now.
These are the Facebook ads real estate brands run, read from the Meta Ad Library on October 5, 2026: 1,188 ads from 39 advertisers, 1,006 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Real estate advertisers sell two opposite things at once - homes to buyers and themselves to sellers - and most of what fills these libraries is the second, a listing used as proof that the agent can sell yours.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
2.5, 3, 4 Bhk @ Rs 93.73 L+Housing.com · running 1,146 days
Search the Latest Homes for Sale in PennsylvaniaHoward Hanna Real Estate Services · ran 728 days
Curious about real estate?John L. Scott Real Estate · running 601 days
14400 Montfort Dr Apt 1701Orchard · running 486 days
99acres par search karo, sab milega99acres · running 479 days
The Joy of HomeCENTURY 21 · running 411 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+1,176 more real estate Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
21 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
6 percent open with a question, 26 percent put a number in the first line, and 2 percent lead with an emoji.
Housing ads fall under a Meta Special Ad Category. Advertisers have to declare it, the ad set cannot target by age, gender or ZIP code, location targeting works on a minimum radius, and many detailed targeting options are unavailable.
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 8 percent of the real estate ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median real estate ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.