Updated as of November 11, 2026
“New Drop: Shake. Spritz. Shine.”
“Our bestselling hair oil—now also in a weightless shine serum mist. 96-hr shine & hydration in every spritz.”
The copy borrows familiarity from the bestselling hair oil to introduce a weightless shine serum mist. Its 96-hr shine and hydration claim gives shoppers a reason to explore the new format through Shop now.
Copy this: Use a proven product as the bridge to a new one.