Updated as of November 11, 2026
“New Drop: Shake. Spritz. Shine.”
“Our bestselling hair oil—now also in a weightless shine serum mist. 96-hr shine & hydration in every spritz.”
The copy introduces a shine serum mist as an extension of the brand’s bestselling hair oil. Its 96-hr shine and hydration claim makes the new format concrete, while Shop now turns recognition of the oil into a purchase path.
Copy this: Introduce a new format through a product shoppers may already know.