Paula's Choice has 4,380 ads in the Meta Ad Library, and 1,325 were running when we read it on September 20, 2026. Below is a page of that creative, the formats it uses, and how long the ads stay up.
The creative read here is 50 percent carousel, 43 percent video, 7 percent single image. The median ad ran 31 days and the longest was still up at 198. 30 percent of everything Paula's Choice has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
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