Updated as of November 11, 2026
โThe #1 Pro-Age Mascara. Now in Mulberry.โ
โ๐ INTRODUCING MULBERRY! ๐ Get ready to mesmerize with our VIRAL Mulberry PrimeLash mascara. Softer than black, but just as sexy! Deep plum undertones serve instant definition. Brighten your eyes, minimize tiredness, complement silver strands...โจ Prove that colorful makeup is made for glammas. ๐ ๐ฅ Hot Trend Alert! Don't miss out on this must-have shade. Grab your Mulberry mascara before iโ
The ad introduces Mulberry PrimeLash as an alternative to black, with definition and a softer color claim. Shop now gives mascara buyers a reason to try a different shade.
Copy this: Position a new shade against the default shoppers already know.