Amazon · Sponsored Brands video

Amazon product video ads

Amazon product video ads are Sponsored Brands video: a muted, autoplaying 16:9 clip in search results, linked to your product. Amazon allows 6 to 45 seconds and recommends 20 or less. The ones in search today open on the product, not the brand.

Sponsored Brands video ads, from Amazon search

Every one ran in Amazon search results. Kitchen, beauty, baby, electronics, home.

Amazon ads library

Sponsored Brands video specs

16:9 only, 6 to 45 seconds, up to 500MB. Keep the lower right clear for the mute button.

  • Length

    6 to 45 seconds, 20 or less recommendedSource: Amazon Ads, Sponsored Brands video specs

  • Aspect ratio

    16:9 onlySource: Amazon Ads, Sponsored Brands video specs

  • Resolution

    1280 x 720, 1920 x 1080 or 3840 x 2160Source: Amazon Ads, Sponsored Brands video specs

  • File

    MP4 or MOV, 500MB or less, 23.976 to 30fpsSource: Amazon Ads, Sponsored Brands video specs

  • Framing

    No letterboxing or pillarboxing; no text in the lower right cornerSource: Amazon Ads, Sponsored Brands video specs

What to shoot for an Amazon video ad

The shopper is already searching for the category. Show why this one, in silence.

  1. 1

    Product in frame, second one

    The viewer is comparing listings. A logo intro loses them to the next result.

  2. 2

    The differentiator, demonstrated

    Brews in a minute, purifies a room this size, folds this small. One proof, on camera.

  3. 3

    Text that works muted

    Search video plays without sound. Big captions, away from the lower right where the mute button sits.

  4. 4

    Shoot 16:9

    Amazon takes landscape only. Shoot wide and crop vertical cuts for social from the same footage.

  5. 5

    Reuse it everywhere

    The same demo works on the listing, in Sponsored Brands and cut down for Meta. See the patterns on product video ads.

Product video, done for you

Finished video ads every week, without running a shoot.

Director by Sprites is a full creative team for your startup, in private beta. Every Monday you get finished, on-brand video ads, reviewed by a human.

Strategy, hooks, scripts, shooting and editing, end to end. You never write a prompt. You pick the winners. Sprites ships the campaigns.

Every video is checked by a person before it reaches your inbox. No endless revisions.

Questions

How do I get product videos made cheaply that actually convert on Amazon?

Film one demo of the product doing its job, in 16:9, under 20 seconds. Studios like Soona sell clips from $93 and creator platforms like Billo from $99 a video. What converts is the demo, not the budget.

What are the Amazon product video requirements?

For Sponsored Brands video: 6 to 45 seconds, 16:9, 1280 x 720 to 3840 x 2160, MP4 or MOV, 500MB or less, no letterboxing and nothing important in the lower right corner, per Amazon Ads.

Where do Sponsored Brands video ads appear?

In Amazon search results, autoplaying muted between listings. Every example above ran there.

Can I use the same video on my listing and in ads?

Usually yes, and you should. One demo shot well covers the listing, Sponsored Brands video and, cropped vertical, Meta and TikTok.

Keep going

Get product video ads every Monday

Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.