Shopify product video specs
Up to 10 minutes, 1GB and 4K per video. Shopify streams it at the viewer’s connection speed.
- Length
Up to 10 minutesSource: Shopify Help Center, product media
- File size
Up to 1GBSource: Shopify Help Center, product media
- Resolution
Up to 4K (4096 x 2160)Source: Shopify Help Center, product media
- Formats
.mp4, .mov or .webmSource: Shopify Help Center, product media
- Playback
Converted to MP4 or HLS and streamed at 480p, 720p or 1080pSource: Shopify Help Center, product media
Product video ads from DTC brands
The ads that drive a store’s traffic. Short, vertical, one claim each.
VideoStanley“No spills, no sweat.”The lifestyle cut: the product carried through a day. "No spills, no sweat."
VideoYeti“Unlock. Flip. Chug.”A feature launch in three verbs: "Unlock. Flip. Chug."
VideoJuly“The way luggage should've been”Packed on camera. The design claim is proven by what fits.
VideoNectar Sleep“🤩 Save up To 40% On Mattresses 🤩”Offer first. Discount, trial and reviews before the product.
VideoOwala“SmoothSip® Slider”One feature, one shot: leakproof, turned upside down.
VideoMade In“Built for Chefs. Loved by Home Cooks”Best-seller as hero. One product, the curve of the pan, close.
Product page video vs product video ads
Same footage, two jobs. The page answers questions. The ad earns the click.
On the product page
Thirty to 90 seconds. Every angle, scale in the hand, the product in use, the detail people zoom on photos for. Square or landscape sits best in most themes.
In Meta and TikTok ads
Six to 30 seconds, 9:16 or 4:5, the payoff in the first three seconds. Many variations, because ads fatigue and the page video does not.
How to make product videos for a Shopify store
One shoot, cut into a page video and a batch of ads.
- 1
Shoot the proof once
The product doing its job, in the hand, close up, in use. A day of footage covers a quarter of ads.
- 2
Cut the page video
Every question a buyer has, answered in order. Upload it as product media.
- 3
Cut the ads
Five hooks, three lengths, two aspect ratios. Patterns on product video ads and ad hooks.
- 4
Add creators
A person on camera reads native in the feed. See UGC ad examples and what UGC costs.
- 5
Refresh before it fatigues
New cuts every week or two at real spend. The page video can stay for a year.
The ads, done for you
For stores that would rather approve ads than make them.
Director by Sprites is a full creative team for your startup, in private beta. Every Monday you get finished, on-brand video ads, reviewed by a human.
Strategy, hooks, scripts, shooting and editing, end to end. You never write a prompt. You pick the winners. Sprites ships the campaigns.
Every video is checked by a person before it reaches your inbox. No endless revisions.
Questions
What is the best way to make product videos for my Shopify store ads?
Shoot one session of the product being proven, then cut it into a product page video and a batch of short vertical ads for Meta. When static images are all you run, a first batch of five video variations is the fastest test.
What are Shopify’s product video requirements?
Up to 10 minutes, 1GB and 4K, in .mp4, .mov or .webm, per the Shopify Help Center. Shopify converts and streams it at 480p to 1080p.
Do product videos increase conversions on Shopify?
They answer what photos cannot: scale, texture, how it works. Test it: put a page video on your top product and compare conversion against the photos-only weeks before it.
How many product video ads does a Shopify store need?
Enough to replace the ones that fatigue. At $20k to $30k a month on Meta that is a handful of new variations every week, not one video a quarter.
Keep going
Get product video ads every Monday
Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.