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  1. Home/
  2. Ad libraries/
  3. Chocolate ads/
  4. Reese's ads/
  5. Ad 1399329048321101

Reese's ad: the surprise inside a cookie

Updated as of November 11, 2026

Advertiser
Reese's
Format
Video ad on Facebook and Instagram
Status
Active on October 8, 2026
First shown
September 18, 2026
Run
14 days and counting
Button
Shop now
Landing page
walmart.com
Meta Ad Library ID
1399329048321101
Source
Meta Ad Library, read October 8, 2026

What the ad says

“New REESE’S PIECES Chocolate Cookie”
“Never judge a REESE’S PIECES by its cover. It’s what’s inside that counts.”

Why it works

The copy says what is inside the new Reese's Pieces Chocolate Cookie matters more than its cover. That hook creates curiosity about the product, while “Shop now” gives the interested buyer a next step.

Copy this: Build curiosity around a product detail the shopper will discover by trying it.

Where this ad is featured

  • Chocolate ads
  • All Reese's ads

More Reese's ads

  • Reese's ad: crunch as the selling pointVideo ad · active

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