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  1. Home/
  2. Ad libraries/
  3. Chocolate ads/
  4. Reese's ads/
  5. Ad 1760220318586238

Reese's ad: crunch as the selling point

Updated as of November 11, 2026

Advertiser
Reese's
Format
Video ad on Facebook and Instagram
Status
Active on October 8, 2026
First shown
September 18, 2026
Run
14 days and counting
Button
Shop now
Landing page
walmart.com
Meta Ad Library ID
1760220318586238
Source
Meta Ad Library, read October 8, 2026

What the ad says

“New REESE’S PIECES Chocolate Cookie”
“OH NO, these REESE’S PIECES are too crunchy… said no one ever.”

Why it works

The ad jokes that nobody would complain about a Reese's Pieces Chocolate Cookie being too crunchy. That line makes texture the reason to try the new product, followed by “Shop now.”

Copy this: Make one sensory quality the hook for a new product.

Where this ad is featured

  • Chocolate video ads
  • All Reese's ads

More Reese's ads

  • Reese's ad: the surprise inside a cookieVideo ad · active

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