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  1. Home/
  2. Ad libraries/
  3. Auto insurance ads/
  4. Root ads/
  5. Ad 1086804053753455

Root ad: give better drivers more control

Updated as of November 11, 2026

Root image ad: Looking for a better car insurance rate?
Advertiser
Root
Format
Image ad on Facebook and Instagram
Status
Active on October 8, 2026
First shown
September 24, 2026
Run
13 days and counting
Button
Learn more
Landing page
joinroot.com
Meta Ad Library ID
1086804053753455
Source
Meta Ad Library, read October 8, 2026

What the ad says

“Looking for a better car insurance rate?”
“There’s no reason for car insurance to cost as much as it does. At Root, we’re lowering rates for better drivers so you can have some control over coverage you’re required to have. Learn more about saving with Root today.”

Why it works

Root says car insurance costs too much and that it is lowering rates for better drivers. The copy appeals to people who resent a required expense, then asks them to Learn more about saving.

Copy this: Name the frustration behind the current bill before presenting your pricing approach.

Where this ad is featured

  • Auto insurance static ads
  • root ads
  • All Root ads

More Root ads

  • Root ad: replace bill anxiety with reliefImage ad · active
  • Root ad: take insurance off the to do listImage ad · active
  • Root ad: let curiosity carry the actionCarousel ad · active
  • Root ad: open with the better rate questionImage ad · active
  • Root ad: make a lower bill feel usefulCarousel ad · active

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