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Ad 1051378500948888

Shimano ad: different wheels for different efforts

Updated as of November 11, 2026

Shimano video ad: Balanced to win. The new DURA-ACE wheels are co-designed with WorldTour athletes and professional…

Advertiser: Shimano
Format: Video ad on Facebook and Instagram
Status: Ended August 4, 2026
First shown: July 29, 2026
Run: 6 days
Button: No button
Meta Ad Library ID: 1051378500948888
Source: Meta Ad Library, read October 8, 2026

What the ad says

“Balanced to win. The new DURA-ACE wheels are co-designed with WorldTour athletes and professional triathletes to reach the ideal balance of low weight, aerodynamics and stiffness. The C36 for the climbers. The C50 for all-round performance. The C60 for sprinting. And the C99/Disc combination for Time Trial and Triathlon. Discover now 🔗 https://bike.shimano.com/stories/article/dura-ace-wheels-”

Why it works

Shimano explains the balance of weight, aerodynamics and stiffness, then assigns wheel models to climbing, all-round riding, sprinting and time trial efforts. That helps specialists identify a relevant option. The supplied ad has no button and closes with a discovery prompt.

Copy this: Map technical variants to the riding goals each one serves.

Where this ad is featured

Cycling video ads
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