Updated as of November 11, 2026
“Ride New XTR Di2”
“Experience XTR where it matters most—on the trail. Join us at the Cumberland Trails to experience new Shimano XTR Di2.”
Shimano asks riders to experience XTR Di2 where it matters, on the trail, and names the Cumberland Trails event. Sign up turns a technical product claim into a chance to judge it firsthand.
Copy this: Give buyers a relevant setting in which to test a technical product.