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  1. Home/
  2. Ad libraries/
  3. Skincare ads/
  4. Skincare Facebook ads

Skincare Facebook ad examples

2,991 Facebook ads from 119 skincare brands, 2,495 running now.

See all 2,991 skincare Facebook ads, and what to copy

Every skincare ad, with hooks, offers and landing pages · A written teardown of what to copy · Ads in your brand, written in the styles that winBacked by Y Combinator · trusted by 200+ marketing teams

Facebook ads
2,991
Advertisers
119
Running now
2,495
Median days live
20

These are the Facebook ads skincare brands run, read from the Meta Ad Library on October 5, 2026: 2,991 ads from 119 advertisers, 2,495 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.

Skincare is a routine sold in steps, which is why carousel beats video here when video leads almost everywhere else.

The skincare Facebook ads that ran longest

The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.

  1. The Best in Men's Skincare & GroomingBrickell · running 1,146 days
  2. ✨✨ Healthy skin starts from within ✨✨️The Chelsea Laboratory · running 1,041 days
  3. Ultra-Potent Natural SkincareFrøya Organics · running 643 days
  4. - Limited Time Only- Take 50% OFF LifeCell + Free Skin MaskLifeCell · running 632 days
  5. Koyu leke karşıtı uzman protokol!La Roche-Posay · running 586 days
  6. 25% Off + 2 Free Gifts On 1st OrderPrettyBoy · running 402 days

Skincare Facebook ad examples

Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.

  • +2,979 more skincare Facebook ads

    Hooks, landing pages and run length for each

Every creative, with its copy, format and run length

What skincare Facebook ads ask people to do

  • 72%Shop now
  • 15%Learn more
  • 7%See details
  • 2%Order now

2 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.

3 percent open with a question, 25 percent put a number in the first line, and 1 percent lead with an emoji.

Which formats skincare Facebook ads use

  • 52%Skincare video ads
  • 28%Skincare carousel ads
  • 20%Skincare static ads

The offers skincare brands lead with on Facebook

  • A discount: 11 percent of ads · Tatcha: “15% Off First Purchase”
  • A price in the ad: 4 percent of ads · Biossance: “$20 Off Your First Order”
  • Something free to start: 3 percent of ads · Beauty of Joseon: “Revive Eye Duo, Free Gift”
  • A deadline: 3 percent of ads · Anua: “Today Only! | 50% OFF + Free Shipping”

How to start skincare Facebook ads

  1. 1

    Lead with the format the category rewards

    Video ads lead among skincare brands. Start there, and test the second format against it rather than spreading spend across every placement at once.

  2. 2

    Give the reader a reason to act now

    An offer, a launch or a limited drop gives the ad a job beyond awareness. 11 percent of the skincare ads here lead with a discount.

  3. 3

    Copy the structure, not the ad

    Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.

  4. 4

    Keep the winners running and replace the rest

    The median skincare ad here stayed up 20 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.

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Skincare Facebook ads: questions people ask

What Facebook ad format do skincare advertisers use most?
video ads, at 52 percent of the 3544 skincare Facebook ads read here, ahead of carousel at 28 percent.
What call to action do skincare Facebook ads use?
Shop now is the button on 72 percent of them. 2 percent ask for the lead on Facebook itself, with a form, a message or a call, rather than a visit to the site.
How long do skincare Facebook ads run?
The median skincare Facebook ad here ran 20 days, and the longest 1146. An ad still running after months is the closest public sign that it works.

More skincare ads

  • All skincare ads
  • Skincare video ads
  • Skincare static ads
  • Skincare carousel ads
  • Weight loss Facebook ads

Run skincare ads like the leaders

This page shows 2,991 skincare Facebook ads. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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