462 Facebook ads from 30 weight loss brands, 285 running now.
These are the Facebook ads weight loss brands run, read from the Meta Ad Library on October 5, 2026: 462 ads from 30 advertisers, 285 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Weight loss is the category Meta watches hardest, so the ads that survive review have stopped promising a number and sell a routine, a prescriber or a community instead.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Entrenador personal 24/7 en la aplicaciónBetterMe · ran 773 days
What's stopping you?Noom · running 551 days
Les NOUVEAUTÉS Weight Watchers vous attendent !WeightWatchers · running 234 days
{{product.brand}}TrimRx · running 195 days
1-Minute Quiz will Tell your Body Type & Best DietV Shred · running 191 days
{{product.brand}}hers · running 172 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+450 more weight loss Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
18 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
9 percent open with a question, 29 percent put a number in the first line, and 7 percent lead with an emoji.
Meta's health and wellness rules apply here. An ad cannot assert or imply something personal about the viewer, such as their weight, before-and-after images are restricted, weight loss ads can only reach people 18 and older, and unrealistic claims about results are rejected.
Single-image ads lead among weight loss brands. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 15 percent of the weight loss ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median weight loss ad here stayed up 25 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.