Updated as of November 11, 2026
“A CRISP AND COZIER WASH CYCLE.”
“Our limited-edition Apple Cider Smash scent now comes in Everything Wash detergent and liquid Scent Booster. Shop a sparkling autumn wash now.”
Apple Cider Smash is extended into detergent and Scent Booster. Fans of the scent get a new use for it, while the limited-edition language and Shop now call encourage timely action.
Copy this: Introduce a new category by connecting it to a scent customers already know.