Updated as of November 11, 2026
“Better Protect Your Journey. Explore Critical Illness Insurance This Enrollment Season.”
“New job. Bright future. Don't let anything derail it. Sign up for critical illness insurance at work so you're more ready for whatever comes your way.”
The copy ties critical illness insurance to the start of a new job and invites employees to sign up at work. It gives a timely reason to consider coverage during enrollment.
Copy this: Anchor a coverage message to the moment buyers can choose it.