Updated as of November 11, 2026
“Get your green lawn back.”
“Take care of crabgrass for good. Sign up with the pros at TruGreen to get your first app for just $9.95.³”
The copy identifies crabgrass and promotes a first application for $9.95. That combination gives homeowners both a reason to seek treatment and a clear introductory offer.
Copy this: Anchor the offer to a recognizable lawn problem.