Updated as of November 11, 2026
“Get your green lawn back.”
“Take care of crabgrass for good. Sign up with the pros at TruGreen to get your first app for just $9.95.³”
The ad names crabgrass, a problem homeowners can recognize, and offers a first application for $9.95. Its contact call to action turns a broad desire for a greener lawn into a specific treatment inquiry.
Copy this: Name the lawn problem before presenting the treatment and introductory offer.