Updated as of November 11, 2026
“TXU Surge Protect Max”
“Texas-sized storms can roll in at any time. Protect your home from costly surges and never worry about bad weather again.”
The ad names a surge protection plan and opens with the unpredictability of Texas storms. It makes protection feel timely for homeowners worried about costly damage, then offers Learn more as the next step.
Copy this: Connect a named protection plan to the event your buyer already worries about.