Updated as of November 11, 2026
“The Arctic & Antarctica await”
“Thoughtfully designed for discovery. Explore the world’s most pristine destinations on a Viking expedition voyage. Encounter breathtaking landscapes and remarkable wildlife while enjoying elegant Scandinavian design on board our state-of-the-art expedition ships. Book now and enjoy included flights up to AU$2,800pp.* To learn more, see your Viking travel advisor or visit viking.com *Exclusions ap”
The headline names the Arctic and Antarctica, while the copy promises discovery and wildlife on an expedition voyage. Included flights up to AU$2,800pp add a booking incentive and the ad directs travelers to learn more.
Copy this: Pair a specific expedition goal with a practical travel benefit.